As a small business, it can sometimes feel like it is impossible to stand out among larger, more dominant competitors in the big world of Google. However, no matter the size of your business, it is more important than ever for you to develop a web presence. Especially now as search engines are becoming the reigning kings of the Internet. After all, online marketing is a growing field, and if you do not develop your web presence, it will be hard to find new customers!
So in order to look your best online, it is crucial that you focus on your personal web design to lure in potential shoppers. While developing your Internet marketing skills can seem expensive, it is an investment for your business. Here we explain the importance of well thought out small business web design.
Quality VS. Quantity
Think of it this way; at any time, users only read slightly more than a quarter of the content they see on a web page. With only that little information in mind, they will know whether or not they are going to inquire more about your business. Remember, your website is the focal point of your brand, and you will want to make a positive impression the very minute they click on your site.
Increases brand recognition
Nowadays, print advertising isn’t enough. Instead, there is a need to focus on local SEO as a means to be visible to consumers in your local area as chances are they will consult with a search engine as the start of their search. Don’t forget how an image is worth 1,000 words, so make sure your logo and business title are everywhere within your small business web design.
Your brand will be mobile
One of the crucial elements of small business web design is investing in a responsive website. Considering that everyone is connected to their mobile phones and tablets in this day in age, it is important that your customers have the ability to visit your web page no matter the device they use. A responsive web design will give your consumers the flexibility to make inquiries, purchase, and compare your services on the go.
Interested in learning more about web design for your small business? Call our professionals today, we’re here to help!